Use of the internet as a shopping medium grows daily. The ease of getting information and performing comparison-shopping online draws more and more buyers.
By using e-commerce, retail merchants are able to provide fresher content and distribute their published offerings at a much lower cost than in the past. eCommerce is shifting usage from Printed Catalogs and Brochures in much the same way as email has done with postal service mail. Online Ordering, along with the inherent efficiencies of electronic representation and distribution, has helped change the way business is done today.
The other major benefit online stores (ecommerce web sites) provide both the merchant and the client is interactivity. The merchant can receive real-time feedback and engage the client in its sales and marketing processes while the client gains convenience, quick access to information and the ability to interact from their own environment. A customer can be sitting comfortably at home in their pajamas while they browse a site for purchases they plan to make.