Marketing on the web has one major difference compared to traditional media.
That difference is that the web is dynamic. The audience can interact and respond to what is being presented. They can browse a site at their leisure. They can bookmark or come back to revisit the content any time they please. They can conveniently print information they find useful, they can respond to a call-to-action, They can usually find fresher content on the web than anywhere else, including the news! The internet enables an instantaneously inter-connected world through prominent social networking sites such as Twitter, which unifies mobile texting with instant web content or Facebook which keeps people connected via their own personal community.
Banners are one way that your message can be presented on the web on popular sites. The banner is designed according to certain specifications and placed on sites thought to would attract your targeted audience.
Search engines provide "sponsored" advertising venues that display when a web visitor keys in relative text. When a search result page is presented, they will see a few words and from you along with a link to your site. This type of advertising, such as Google's Ad Words, can be tricky but effective if properly placed.
Social Networking sites can also be a good marketing venue.
Press releases to ezines and other newsworthy sites can also help distribute news you wish to share.
Advertising on popular video sites such as You Tube can also deliver your message.
MARKETING A WEB SITE
The marketing of a web site begins with the web site itself. You may have the best-looking site on the web, but if no one finds it or it does not do a good job of promoting whatever it is you are trying to promote, it will be of little use. To help your intended audience find the site, elements such as content, meta tags and other factors affecting the SEO score must be brought together in an effective manner.
The proper use of links, images, graphics and other media within the site are also important. Today some search engines are also looking at the longevity of a site as an attempt to better validate the site and its usefulness to those performing the search. Blogging, listing yourself on web directories and other methods of posting external leads to the site are also elements of web marketing.